Surreal Entrepreneur

Let me explain…

Some thoughts about basketball and my dad

I remember as a child, maybe 5 or 6, living in a small split level house in Charlotte, NC, there was a basketball hoop in my front driveway. It was the only other basketball hoop in the neighborhood except for a hoop down the gently sloping hill and around a curve in one of the cul-de-sacs. Every so often, several kids from the neighborhood would congregate at my house to play basketball and of course, most of them were older, taller, and stronger than I was.

This distinct memory that comes to mind is being knocked down by a kid probably twice my age and size during a friendly game. Although I don’t really remember his face, I remember the distinct look of instant remorse as he realized he’d been too aggressive with a small child. My memory ends there, but I can guess that I probably writhed around on the ground clutching whatever limb had been scraped or knocked, probably crying a mixture of tears half pain and half for sympathy. This wasn’t the first time I’d been roughed up trying to fit in with the older kids and certainly wouldn’t be my last.

I do remember my dad’s reaction to this whole ordeal. It was partially cajoling, but partially stern. If you’ve had a chance to meet my father, you’d probably identify him as a jovial, gets-along-with-everybody kind of guy. Always willing to provide anyone with a helping hand (sometimes more willing than others) and most of the time there with a ready smile.

He would pick me up, brush me off, wipe tears off of my face, examine the damage, and depending on the level of harm he would most likely encourage me to keep playing. I’m sure at times I would run back into the game in a fit of rage trying to prove that I’m not just another little guy. I’m sure there were times that I would get upset and run into the house to see if mom’s sympathy tank was still full. But he always gave me the option to get back in the game.

I also remember using a little bouncy rubber ball to practice dribbling, him standing over me coaching me saying “Head up, butt down”. Head up to watch the defender, and butt down to better move laterally.

It hasn’t been until now, shortly after my 26th father’s day that I’ve put the pieces together of what may be a coincidence, but I believe was a calculated lesson my father was teaching me. I’ve never considered myself to be “the little guy”. I’ve always walked into a situation that should be obviously overwhelming, believing that I have what it takes to conquer any giant, be it a 5’2” 12 year old, or a $100,000 website.

Not only did he teach me to fearlessly approach the big obstacles, but he taught me to take a fall, get back up, charge back into the fight, and if all else fails work my tail off practicing and learning about how to do it better next time. These are some of the skills that I can say have been most valuable in my professional life, and I can directly trace them back to my Dad teaching me these lessons as well as the rest of my family.

Recently I’ve been caught up in a whirlwind, building a professional life, trying to balance a social life, attempting to move all around the world, but there isn’t a day that goes by that I’m not thankful for the people (not just family) that raised me to be the man I am today. Although I don’t express it, and sometimes I fail to recognize the blessings I’ve received, I cannot be more appreciative of the people, failures, and successes that have made me who I am. I’m sorry this came late, but happy father’s day.

Start moving forward again

In my old age (26) I’m starting to understand that even the most heroic of my mentors see plateaus or even decrease in their zeal. When a person creates an entire professional career based on tenacity, sometimes the momentum starts to dwindle. I believe that a successful character always figures out a way to create momentum from a complete stand still.

I remember an X-men sequel movie that came out with a character called the Juggernaut. I should add that I did see him first in comic books, but never closely followed any of his story lines. I digress… His “special power” was the ability to literally run through any material in his path. If he could gain inertia, then mass destruction would be caused. If I could stay in this nerdy mindset for just a little bit longer: if given the opportunity to choose a power, I would have chosen Rogue’s mutation. She had the unique ability to absorb the powers of anyone that she came into physical contact. This initially was dangerous for her compatriots but as her character grew and Professor X unlocked her potential she would finally be able to control her abilities and leave the target of her absorption unharmed…

To get off the nerdy train: I believe that the best way to make a better life for ourselves is to absorb the strengths of the ones that we surround ourselves with. Also, I believe that we are a conglomeration of the company that we keep. So to sum up that long winded and juvenile diatribe above… Surround yourself with good people and learn everything you can from them. Be like Rogue and absorb catastrophic momentum from the Juggernauts you keep in your life, this will enable you to be unstoppable once you start moving forward.

A letter to my “Niece”

BabyJaq

Dear Jaq,

Happy 2nd birthday! Now, I know it’s a little late and I’m sure you have been waiting for something shiny, mildly dangerous, or… just money. But, we both know that I’m the most irresponsible “uncle” that ever existed. Fear not, (spoiler alert) an awesome set of plastic tools in a pink and green tool box is coming in the mail soon. In the mean time, I want to tell you some things that I wish someone would have told me when I was younger. Take it or leave it, but know I love you and only want the best for you!

1. Small victories are underrated.

As you grow up, your parents and loved ones will all tell you how special you are and that you can do anything in this world that you set your mind to. You will constantly be reminded that you can be president or the first person to walk on mars, or the first woman to reach the sound barrier on two wheels. While all of these things are ABSOLUTELY TRUE, remember that to be president, you have to get through high school, to walk on mars, you have to master walking, and to break the sound barrier on a motorcycle you might want to learn how to ride a bike first. This life is about pushing yourself to accomplish the first steps and gain momentum to take on the larger goals. Accomplishing small victories will be great practice for the large challenges. Take this life one bite at a time, it’s more enjoyable, and a lot easier to stay focused instead of overwhelmed.

2. Surround yourself with people that are cooler than you.

One of the best strategic moves I made in this life was becoming friends with your dad and mom. Not only are they a lot cooler than I am, but they have provided me with spiritual, monetary, and networking support. If your dad hadn’t paid me to help build the crib you sleep in, or install the carpet you roll around on, I would have starved, or at least had to ask my parents for help (how embarrassing). The point is, people that are cooler most certainly have a perspective on life that can move you forward. It’s up to you to decide what “cooler” means. If I could put my two cents in, cool does not mean most popular, or even better looking. It truly means unique, kind, and creative.

3. You’re never too far to turn around and come home.

Your dad texted me tonight and told me that you had puked in your bed, he washed you and changed you; then… you ralphed again….on him. I guarantee that he will wake up tomorrow, see your beautiful eyes still filled with sleep and dreams. He will catch a small glimpse of a smile spread across your face as you say “daddy”, and he won’t be able to help but fall in love with you all over again. No matter what you do, your parents will love you. NO MATTER WHAT!!! Your parents learned from their parents. If only you could remember the amount of unconditional love that your grandfather had for you and your father as he extended out his arms to hold you for the first time, you would be able to comprehend what the word “limitless” truly means. We have a tendency to think that we can run far enough away from home, or even God, that their love can’t reach us. But, this is simply a selfish lie we tell ourselves to escape the guilt we feel for hurting the ones we love. Just remember though, that all of us who love you, will never stop loving you regardless of the decisions you make. Unless you get another favorite uncle, that is.

Jaq, you’re not going to be a baby forever, and after that, you’re not going to be a child forever. You will grow out of childhood and discover teen angst and resentment for authority. Then you’ll wake up an adult, hopefully find the love of your life and settle down to create little copies of yourself and your partner. For now, though, remember that the only mistake in life that we can possibly make is not asking the questions that burn inside of us. Be inquisitive, innovative and curios. Take every opportunity you can to learn about something that intrigues you. Don’t live to work, work only when you need money to live. Be kind to everyone, and laugh as much as you can. I will see you soon, and I might even bring something obnoxious for you to annoy your parents with!

Your favorite uncle,

Justin (pronounced Jup-san)

Second life game, or actually living?

I’ve been researching games lately. The second life culture is fascinating, and also it is so incredibly advanced that people are actually “living” via these virtual spaces. I would like to argue that this type of diversion from reality is not the first outcropping of people devoting themselves to something to separate themselves from their own lives.

I was washing my newly purchased car. It was bought to get me from A to B, but also to relay a message about my image, and even satisfy some of my urges to go fast. As I was spending time on the details of the car, making sure it shined, I realized that we all live in a second life game. We all choose something that is completely unproductive to sink our teeth into and escape reality. People that sit behind a computer screen for hours at a time are no different then those that bury themselves in work, or watch TV endlessly, or read books all the time.

Well, maybe gamers are different. Maybe these people who we label outcasts, that create a virtual representation of themselves, are actually ahead of the curve when it comes to truly living. I’m talking about community. A gamer knows that the main goal is to become better, level up, gain experience, but he or she also understands that without the community of other gamers there to work with, or even against, there would be no point to playing.

Society works along these same lines, I believe that you will find the people that are more secluded away from society with other distractions are usually the ones that deny themselves the ability to truly connect with other people. These are the people that have signed out of the social world, and started playing offline. Now, what is the point, the point of this entry is the same point of life, live it with people.

 

I heard an interesting point concerning this thought and biblical teachings. Adam was in paradise, walked with God in the cool of the day, and had everything he could ever imagine, except for community. God is, in himself, community. He gave Adam another person to be with to fulfill an innate desire to be with someone, and this was all before sin entered into the human condition. I believe that I am made to love people, and I desire to be loved, the symptom is my purchase of a nice car and the guilty feeling after pizza because I think these things affect my ability to share love.

 

Find the distractions in your life that keep you away from being able to share yourself with people. Root out the material possessions, bad habits, or personal stubbornness that interferes with your necessity to be a part of a community. Reach out to someone and share some of that time you were saving for the next episode that you won’t even remember tomorrow. No matter your religion, belief system, or lack thereof, you desire the satisfaction that only relationships with another person can give you.

We started from the bottom now we…

Ke$ha likes to remind us that we’re young, our mentors like to remind us of that as well. In similar fashion, before entering the “real world” I liked to imagine that I had all the answers to solve any business problems I would ever encounter. Based on no experience, based on no actual real world work, I had inflated vision of my own abilities. This is the same problem a lot of our generation deals with.

Image

It’s time to be real with yourself and stop spinning your wheels. You most likely have no experience, no chance of getting your dream job right out of college, and you need to find humility before you find greatness.

I know those are some hard things to deal with and if you’re still with me, let’s talk about the next step. After graduating college I took a job to act as a placeholder while I worked on my masters degree. This job wasn’t necessarily in my desired field, but it was steady, full-time, and offered benefits. Although it was a safe job, I wasn’t fulfilled. I started considering the field of marketing because of its importance to the entrepreneurial world (where my passion lies). No matter how incredible your business idea is, if no one knows about it, you won’t succeed in changing the world.

I allowed myself to be humbled. I took my last months pay from the safe job, moved in with my parents, and groveled for a volunteer position with a marketing company that I believe in. Allowing myself to drop down to the bottom of the totem pole and soak up any information thrown at me has been integral to getting experience. I learned more in that month of time that I wasn’t getting paid then I did in all of the marketing classes in an undergraduate and graduate level. The most important thing is that I loved what I was doing enough to show passion and talent, and from that I was offered a full-time job.

Will this work for you? Maybe it’s not the exact model, but understand that the opportunity for you to move into your desired field is always there, once you get over your own ego. Put down on paper your expectations of what you want out of life in the long term, then talk to someone in that field currently. Most of the time, they started from the bottom…

Let me save you some time…

Have you ever tried to read and watch TV at the same time? It’s like having a serious conversation in the middle of a nightclub. We’ve all been there, trying to relay to someone our feelings concerning a very important topic but being constantly interrupted by “fun”. Well, like oil and water, entertainment and productivity don’t get along.

time
I’ve always tried to make the bridge between productivity and downtime. I’ve hoped that I could be doing something that I needed to do, while enjoying something that I’ve wanted to do. For instance, reading a thought-provoking book during the commercial breaks of a movie on TV. As pleasant as that seems, I’m pretty sure that I missed some really good parts of the movie and also I’m going to have to re-read the last few chapters of that book.

How can we apply this to every day life? Here are some small suggestions:

1. Turn off your notifications from Facebook, Twitter, Snapchat, Vine, Instagram, Myspace, Friendster (I’m dating myself). Allow yourself to be “in-the-zone” without distractions. Once you start working on something and are not paying attention to your “Social Life” you’ll get your important tasks completed a lot quicker giving you more time to be devoted to your Vine creativity.

2. Stop multi-tasking. Allowing yourself to be absorbed in two things is most likely asking you take even longer on both tasks and it certainly affects the quality of the work you’re doing. Allow yourself to prioritize and then attack one problem at a time accounting for greatest reward first.

3. After being productive and accomplishing a task, let yourself relax. We spend most of our lives lost in thought. Wandering through an endless maze of possible situations and solutions that we will never encounter. Instead of causing yourself more stress, allow yourself time to be still mentally. Not only will this skill refresh you during stressful days, and make you more productive in the long run, but it will also allow you to start enjoying the present instead of worrying about the future. Some would recommend meditation, I recommend meditation after reading scriptures, others would even suggest yoga. Whatever you need to do to take a mental break, just be sure to hang a sign from your forehead “Back in 5 minutes”.

New boss, New Year

Inches behind the table he stands poised to attack. The ball is lobbed in front of him and he raises his striking arm to punish the opponents mistake. He uncoils and makes contact with the small orange sphere sending it screaming towards the opposite side of the table over the small net. This game is the perfect way to test someone’s personality. He stands impatiently waiting to attack, he’s aggressive and confident, however he doesn’t underestimate his opponent and he calculates most risks. Ping pong has taught me a lot about my own life, and now teaches me about my boss.

Some of you know that I have just started a new marketing job with a company in Asheville, NC. I have left the higher education realm to pursue a position in the “private sector”. I view this as a possible foot hold into the marketing world but most importantly as an opportunity to learn. I’m enthralled with the constant task of learning everything I can about the client’s industry and then translating creativity into thought provoking advertisement. 

I’d love to brag about my boss, even though he’s 51, he still treats everyone with the same excitement and zeal he probably displayed as a 25 year old. Every person he meets he shows genuine interest in and then hounds them to gain more information about their businesses and interests. Even though he’s late bloomer to the entrepreneurial world, he has developed all the tools to build any of his creative ideas and has successfully done so in several ventures. I have yet to beat him in a round of ping pong, and I’m half Chinese (yes, he’s that good). I believe it’s fitting to talk about the new year, my new opportunities, and my new boss by incorporating all of these things into a few bullet points about what I’ve learned in the last month of my new job.

1. This is overplayed around New Years, but for a very solid reason… The most important aspect of your success is connection between mind and body. That being said, remember that time you were working on an important project and thought “I’m ready for a break, should I spend 5 more minutes on working or go play on (insert pointless website or video game here)?” Fact: It is scientifically corroborated that showing dedication in the gym and completing goals in personal fitness creates more determination in the workplace. Think of your will power as another muscle that gets worked out with every rep in the gym.

2. As a naturally confident person who fancies himself as intelligent (I can feel you rolling your eyes) you can see how this next point is hard for me to swallow… Always think outside the box, but know when to keep your mouth shut. Every boss has gotten to where they are for a reason, it might be sheer luck, sometimes nepotism, but a lot of the time it is talent and hard work. That being said, remember that you’re most likely expendable. About half of US college grads are currently underemployed or unemployed, you can be replaced. But, also remember that you are the one who can and will get things done, and you have a vision that needs to be heard… just wait till the right moment.

3. Don’t forget about God. I don’t know your faith system or if you practice one at all… but regardless of what you believe, we can agree that we are called to greatness. Whether we are called to be janitors or CEOs, something inside of us doesn’t want to settle for sub-par. So, I have worked to do everything to the best of my ability because my creator made me so expertly to work for His glory. Religious talk aside, remember that your inner being will not settle for anything less than the greatness that expert status can assure of. It’s hard, it takes time and patience, but growth is what we’re on this planet for. 

I hope that you reflect on a good run at 2013, recognize how lucky and blessed you have been to be able to see 2014 roll in. Adjust to writing a 4 at the end of the year instead of a 3 quickly so you don’t have to waste paper. Most importantly, I hope that you pursue unreachable perfection in everything you do, even if it is just top spin on a back hand.

Reflections concerning my Professional Presentation of LYW

LYW Flyer

Elevator Pitch

This week’s assignment was to put together an elevator pitch. If you’re not familiar with this term, I’ll briefly explain. It is a very short speech that you can give some one who might be curious about the business, or more importantly it is to possibly network your way into investment money. This small speech is boiled down to just the bare essential information and is easy to recite in the time span that you might be in the elevator; hence “elevator speech”.

To listen to my Elevator speech please visit http://www.youtube.com/watch?v=2v-uOOjPMeg&feature=youtu.be. I used this great resource from Harvard Business School to put it together. You can find the link to Harvard: here http://www.alumni.hbs.edu/careers/pitch/

Crash Course in Social Media Marketing

A reflection on LSM Appendix “A Refresher Guide to Social Networks That Matter Most”

I am currently reading Likeable Social Media for one of my graduate school classes on Marketing for Entrepreneurs. It has been a nice refresher on how to use social media as a business instead of a user. The two perspectives are incredibly different and the thought process behind marketing campaigns is fascinating. Marketing agencies have come so far past simply creating witty commercials for the Superbowl. I remember the first time that I heard about a company using a flash mob to create a media frenzy, now that flash mob is multiplied by millions as one piece of content (video, picture, or even piece of text) can fly over the internet and appear on everyone’s personal computer screen. It is a fascinating new world of marketing. I will be discussing the appendix of the book which outlines some of the most recent movements in social media.

I would first like to say that I am very pleased with writer Dave Kerpen’s ability to stay unbiased in his discussion of the prevalent Social Medias. Often we find the market changing so frequently that once you have become an expert on a certain Social Media (SM) another one is just popping up. Along with the frustration one might feel over having spent time and effort on a quickly aging venue, but also one would feel the need to highlight and exaggerate its continuing relevance in the marketplace. Kerpen has done away with the ego usually associated with being a SM guru and tried to present us with the most up to date and comprehensive guide to emerging SMs.

That being said, I believe that the content of this book and how the list of relevant SMs is drastically changing as we speak lends me to believe that unless you are the mastermind behind all of the SMs, you are never going to be an expert on all of them. Currently the updated list should include Vine and Snapchat along with any other SM that our 13 year olds are currently experimenting with. Having spent quite a bit of time studying the SM world two years ago, I now feel like an 80 year old when it comes to staying updated with the latest and greatest ways to spread your opinion. I believe that this book is a great way to lay a foundation, but the only way that we will improve our knowledge of SM marketing is to be hands on in the field and learn from successes and failures of the marketer around us.

Having dabbled with most of the SMs that Kerpen lists, I did find the list to be helpful as to how each one can be used in a full faceted marketing plan, appealing to each demographic in their language, with their interests and browsing habits in mind. We often forget, as marketers, that there is a large separation between people that just use Twitter and people that just use Facebook, and then a lot of people that use one or the other in conjunction with one but not another SM. This means that if you are not exercising a proper presence on all platforms, you might be completely missing a key target audience. Learning these nuances of marketing truly fascinates me and I am already (as demonstrated in the second chapter) playing with Facebook advertising to try to target specific groups of people that I know will respond well to our product.

I am particularly interested to learn more about the way Facebook is turning social participation into money. It is incredible to me that they are offering a service, but as a website, they do not produce any content besides venues for people to be social in. Facebook is not directly responsible for providing users with entertainment, it simply introduces you to people that you might find entertaining. I believe that this was the gem that Twitter took away from Facebook. However, Facebook is running the market on targeting the most inconspicuous groups of people. Our author talks about “hypertargeting” and “nanotargeting”, no other advertising media has ever had the opportunity to anonymously select one particular person based on specific criteria and then send marketing directly to his line of sight. I have known about these things, but seeing it in affect is amazing. I look forward to participating in personal tests with my business and learning this model because I believe that it will persist into future SMs.

Overall I am very intrigued as to the content of this book. It will jump start a larger thirst for knowledge how I can use social media in my future businesses as it free for any business to jump into. The ability to create a following with a time investment is truly the most cost beneficial form of advertising I have ever seen. I look forward to expanding my knowledge.